BY SOLA OGUNDIPE
Lifebuoy Health Soap, currently the world’s highest selling health soap, has re-entered the Nigerian market from the stable of Unilever Nigeria Plc. The relaunch held last week at the Eko Hotel and Suites was also an opportunity to demonstrate Lifebuoy’s social mission of hand washing with soap for public health.
In the view of Mr. Thabo Mabe, Managing Director, Unilever Nigeria Plc, “The launch of Lifebuoy is a strategic action by Unilever Nigeria to fight germs and improve the health and hygiene of Nigerians by bringing them the World’s biggest health Soap brand. He said in line with the brand’s promise is to “Stop Germs and Prevent Sicknesses”, Lifebuoy Soap is equipped with a specially ingredient called – Active 5 – which is produced with superior advanced technology and thus guarantees the promise of 99.9 percent protection from sickness-causing germs.
Referring to preliminary findings of a recent study implemented by the Nigerian Institute of Medical Research in collaboration with other partners, he said 1 out of 10 children in Nigeria aged 5-10 have germs on their hands that cause diseases like diarrhoea and typhoid.
“This study further revealed that while 92 percent of Nigerian mothers believe handwashing with soap fights germs, only 17 percent reported that their children always wash their hands with soap at the critical times.
According to the study, 88 percent of mothers desire more education on proper handwashing with soap. “Our aim is to ensure that guided by these findings we can educate Nigerians on how hand washing with soap can prevent communicable diseases.”
The relaunched Lifebuoy which comes in four variants – Total, Herbal, Deofresh and Care, defines a bigger purpose alongside growth, profit and market share. Mabe said the brand’s social mission is shared and endorsed by the National Infection Control Agency (NICA), National Association of Nigerian Nurses and Midwives (NANNM), and the Paediatric Association of Nigeria (PAN),among others.