Unilever’s Knorr consolidates hold on market with picnic

To further entrench the brand into the mind of its consumers, Unilever Nigeria Plc, owner of the Knorr seasoning brand has taken families for yet another picnic.

Through the annual picnic targeted at family bonding, the company is also consolidating it’s hold on the seasoning market and is progressively creating brand loyalty amongst families.

The picnic also doubled as the grand finale of the brand’s promo; the Cook ‘n’ win competition, initiated to push home the need for families to stay and eat together.

Speaking, Nsima Ogedi-Alakwe, Category Manager, Savoury, Unilever Nigeria, said the picnic which was introduced in 2009 on the understanding that family mealtimes ignite social connection.

Keji Shobajo, who represented Joke Orelope Adefurele of the Ministry of Women Affairs and Poverty Alleviation commended Unilever for the initiative, while saying the picnic complements the state government’s effort at building recreation centres across local government’s where families can relax and have fun.

Consumers present at the picnic went home with gifts ranging from car to refrigerators, gas cookers, Micro wave-ovens and other consolation prizes.