3Line deploys Ad materials to push e-payment card
As Nigeria drifts to a cashless society, so companies and agencies are shifting their services to tally with the realities of the moment. Their products and services will not only follow trends in the market, but has to cling to some marketing communication materials to reach its target.
It is not enough to introduce products and leave it to die a natural death. Products like humans, live and die if not well managed, for the newly unveiled Freedom card, an e-payment card solution, it’s just proper that the card, a brain child of 3line Card Management Limited which is already accepted on the Interswitch network for Automated Teller Machines (ATM) cash withdrawal nationwide, is to be driven by an Integrated Marketing Communications platforms, ranging from Below-to-Above-The-Line press materials.
The communication materials which are in three format, the first explains the need for freedom, the duty of the merchant and the customer will awash the media, the owners profaced.
However, the introduction of Freedom card is an extended banking services to the un-banked in remote parts of the country as Mrs. Funke Ade-Ojo, General Manager, 3Line explains that the aim of the freedom network is to bring about and expand the aspirations of Nigerians in under-served and un-served areas through the availability of a secured platform and infrastructure that is open to all.
Giving more information about the card, she said that the Central Bank of Nigeria has given its approval and the network conforms to CBN’s regulatory framework as it pertains to e- payment.
According to her, “based on CBN’s directives, the company designed, developed and implemented a pre-banked model for both merchants and customers, which provides needed anti-fraud guarantees for all stakeholders and participants on he Freedom network.”
On how the informal sector would be attract to the network, Ade-Ojo said the under-banked segment of the economy would be reached via Point of Service (PoS) devices to provide universal service (US) access to financial and light banking services referred to “Street Banking.”
Street banking is a effective way of providing secure, light banking services to groups of people in a community using existing merchants within the same community who are known
