Over four thousand children from about 200 schools in Lagos State where treated to the dose of experiential marketing at the Cadbury Bournvita Purple Dome penultimate week.
Cadbury Nigeria had organized the event as part of Cadbury Bournvita’s 50th anniversary of nourishing Nigeria’s future leaders, and as a way of appreciating it’s loyal consumer.
Esther Tontoye, Senior Brand Manager, Cadbury Bournvita said, “It was an excellent experience for all who were involved. The kids could not just have enough of the fun.”
Continuing, she said, “for us at Cadbury Bournvita, it was fulfilling to see the children interact with themselves and also with the parents in this relaxed atmosphere, and everything went very well.”
Bukky Bandele, Marketing Manager, Food Drinks and Chocolates, Cadbury Nigeria said it was a pleasant experience for even the company as some parents turned up at the venue carrying cards and gifts for Cadbury.
“We were the ones that invited them to participate in our 50th anniversary but the wonderful parents came bearing gifts. Over 4,000 children were at the Purple Dome, including the recently inducted children of the Bournvita Hall of Fame in Lagos.
There was 3D viewing of games, product demonstrations, in_depth information and other activities about Cadbury Bournvita.