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APCON highlights way to re-brand the Nigerian politician

By  Princewill Ekwujuru

The Advertising Practitioners council of Nigeria (APCON) 16th annual advertising  lecture for 2010 has pointed the way forward to re- brand the Nigerian politician.

The council’s lecture said that the only way to re-brand the Nigerian politician and get the best out of them is to consistently dramatise all the ugly incidencies  in the political landscape.

The lecture with theme: Re- branding the Nigerian politician; the role of Advertising,  where Sen David Iornem was the Guest Speaker, said advertising materials should dramatise how ugly and mean the snatching of ballot boxes is and the problems it can create for the society.

Iornem said that advertising should project politicians who perpetrate electoral fraud as worst than common thieves who end up in jail.
Projecting the corrupt followership that collects bribes from politicians in votes for cash deals.

Further should exposing hoodwinking in governance, for example, Nigeria’s Vision 20:20:20 Project is one such project where even those in charge of it do not believe in its feasibility but still carry on because it is easy to use it to milk the country.

He went further to say that the role of advertising should include projecting the corrupt followership that collects bribes from politicians in votes for cash deals is another way the Nigerian politician can be re- branded.

As well exposing hoodwinking in governance, for example, Nigeria’s Vision 20:20:20 Project is one such project where even those in charge of it do not believe in its feasibility but still carry on  because it is easy to use it to milk the country, he said.
He explained that until when these messages are consistent, then it hits its target and achieve its goal.

On the other, advising,  he said lack of stakeholders involvement can lead to social conflict and heavy losses in life and property.
Highlighting, he went on to show how democracy is very much about the general public good, he stating  that in fielding candidates, stakeholders must be involved. “Those who lose out due to the tyranny of the majority must be accommodated when elections are won and the business of running the society starts.”


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