Cadbury Bournvita celebrates 50th anniversary

Cadbury Bournvita  will make history on Thursday by hosting the largest gathering of women in Lagos.
The record-breaking event, which holds at 10 Degrees Event Centre, Ikeja, Lagos, is one of the series of activities to celebrate the Golden Jubilee of Cadbury Bournvita, an undisputed market leader in the Nigerian food drinks category.

According to Kufre Ekanem, Corporate Affairs Manager, Cadbury Nigeria Plc, highlights of the event included musical performance and fashion show, while guests would go home with fabulous prizes and gifts.

The first 50 guests would win branded Cadbury Bournvita premium gifts while the 50th guest would be rewarded with a cash prize of N50,000. Other attractive prizes would be won through raffle draws and Question and Answer process.
In the last 50 years, Cadbury Bournvita has been a key player in the Nigerian food drinks category, transforming into the market leader and also a household name with consumers.

Ekanem further said: “2010 is a remarkable year for the brand Cadbury Bournvita because she is celebrating her 50th anniversary across different consumer segments and clusters alongside Nigeria. We are therefore marking this rare privilege of celebrating with Nigeria by giving honour to our women who have remained loyal to the brand because they acknowledge that Cadbury Bournvita provides nourishment and vitality to their respective families. This gathering of women provides us a great opportunity to connect with our consumers and reward them for their unwavering loyalty.”