In a renewed vigour to constantly improve on its brands and giving consumers a rewarding value proposition, Mouka Limited, manufacturers of mattresses, beddings, pillows and other foam materials for industrial use has re-launched two of its flagship brands; Flora and Legend by giving them new look.
The company sais the Flora brand is specially designed for students, young professionals and the young at heart. The cool comfort now comes in refreshing floral cover of three exciting colours of blue, pink and green which will meet the aspirations and yearnings of these groups, while Mouka Legend is specially designed for newly married and young couples. It comes in a vibrant of new textile cover in three exciting colours of blue, green and earthy brown.
Speaking during the launch, Mrs. Peju Adebajo, Managing Director, Mouka Limited told Journalists that the re-launch was as a result of in-depth research conducted amongst the company’s teeming customers which showed that there was a need to continually keep up with the lifestyle and changing trend of the customers.
She stated that the quality of the mattresses is still the same, but said, “ we have added new and varied array of rich colors to the cover to give customers a wide range to choose from during purchase, thus continually adding comfort to the lives of our customers in new and refreshing ways.”
Mr. Jude Abonu, Head of Commercial said that the strategy and positioning which has given the Mouka brand wide spread acceptance in the last twenty years has with time become redundant and common place as compared to the more sophisticated and ever changing needs of the consumer.
It is therefore, after some intensive research that Mouka Limited has been able to come up with new colours and innovation to appeal to the changing lifestyle of the target market, he emphasised.
Also speaking, Ibraheem Ayodeji, Marketing Manager of Mouka stated that the company is always committed to satisfying its customers and giving them the best at every point in time. “This has informed the new change we are experiencing today.
We have added these new colors so our customers will be able to have their favorite colors available while they purchase their mattresses,” he stated
Mouka factory is currently the largest single plant in West Africa and has been in the Nigerian market for over three decades. It is the only company to offer a three year warranty in the foam and bedding industry and recently donated some of its products to the Onikan Medical Health Centre. Mouka also introduced an on-line mode of payment to appeal to the IT savvy and upwardly mobile target, he informed the gathering.