In a renewed efforts at consolidating its position in the premier league of banks in Nigeria, Diamond Bank, said it’s introducing new Television advertising campaign tagged “Our Promise.”
The 30 seconds TVCs reinforces the Bank’s promise of offering its existing customers and prospects an advantage hinged on three scenarios which seeks to create emotional connection with all segments of the society.
Over the years, Diamond Bank has distinguished itself as a financial institution with a knack for attention to details; doing those little things that others see and overlook. To us in the Bank, a customer should be cared for even to the minute of his challenges. Essentially, we feel concerned about their growth and development and that is our promise.
This Promise clearly depicts Diamond Bank as that financial service provider with uncommon knack for details. What we are saying through the new commercial is that when we interface with customers, the touch and the customer care will certainly bring a positive change.
The bank as an agent of change is making sure that our customers are happy through our strategic intervention irrespective of the situation.
The beauty of it all is that the three versions of the TVC celebrate the idea of providing services to all classes of people; young or old, educated or not, in the bus or market place and therefore bring the message to the ordinary man on the street. We have used simple scenes to narrate where various customers are touched passionately with our little intervention instincts.
This has again reinforced our Brand position to reflect Diamond Bank today as good partner irrespective of location, time and condition. And it is these simple things that really matter in life. Those things that other take as common, we cherish them as impactful.
One may however understand the concept better by keeping abreast with the philosophy and mission of Diamond Bank. The Bank has for some time, been consistently attached to initiating and providing lifestyle _ changing products.