By Nnamdi Ojiego & Shantel Okafor
Bharti Airtel Telecommunications has expressed its readiness to host this year’s edition of MTV Africa Music Awards (MAMAs), holding in Lagos, Nigeria.
The company’s operation in Nigeria, Zain Nigeria said it was committed to give all the necessary support to make sure that the award celebrations were a success.
The telecom giant said it was extremely delighted to play host once again to the biggest and the best celebration of African artistes and music, pledging to do whatever it might take to ensure that guests from all over the continent and across the world have a wonderful experience during the ceremony.
Speaking at a press conference that attracted leading artistes in Nigeria and MTV Africa senior officials in Maryland, Lagos, the Chief Operating Officer of Zain Nigeria, Deepak Srivastava said that it would be an understatement to say the company was very excited that MAMAs is coming to Nigeria this year.
He stated that the fact that MAMAs was returning to Nigeria after it made its debut in 2008 at the Velodrome, National Stadium, Abuja, was an eloquent testimony to the importance of Nigeria in Africa both in telecommunications and in entertainment sectors.
While noting the fact that Nigerian artistes have dominated the Awards since its inception, Srivastava said the company would continue to provide support for Nigerian artistes by throwing its full weight behind initiatives that would help discover and nurture musical talents across the country.
“Airtel Nigeria is a brand strongly associated with music in terms of creating excellent platforms for the identification, development and exposure of talents. I want to assure you all that we will continue to support the music industry in Nigeria and also provide a solid ladder for young and talented Nigerians to climb to stardom”.
Meanwhile, the 2010 MTV Africa Music Awards was scheduled to hold in Lagos at the Eko Expo Hall on 11th of December, 2010. The event was conceived in 2008 as the ultimate celebration of African contemporary music talents. The partnership between MTV and Airtel will provide a major promotional platform for the African music industry.
championing, supporting and empowering African talents by broadcasting their music around the world via MTV’s global multimedia network.
The awards celebrate contemporary African and international genres loved by the youth and young adults across sub_Saharan Africa including Hip Hop, Hip Life, R&B, Afro Pop, Afro House, Kwaito, Boomba, Bongo Flava, Coupé Décalé, Dancehall, Soul and Rock among others.