Remember Maltex,? Nigeriaâ€™s first non-alcoholic malt drink brand has taken a new look , as it repositions with a new label, crown cork andÂ new crate.
The new look Maltex is expected to rejuvenate the brand and make it more appealing to itsÂ Â consumers.
Above was the statement ofÂ Mr. Ed Weggemans, General Manager Commercial of Consolidated Breweries, the new owner of Maltex
The GMC at the unveiling said that for the company to fully capitalize on the opportunities and potential of the Maltex brand, itâ€™s imperative to put in place activities that would result in a re-launch of the brand, stressing that the company will also re-enforce its distribution network to expand the brandâ€™sÂ footprint in the malt market, as well would beÂ deployingÂ aÂ multimedia advertising campaign, which will help increase awareness of the brand.
On the phases the campaign will follow, he said that the first phase involved the commercial and distribution network and making it more available for everyone.
â€œWith the success of the first phase, the brand presentation will be re-jigged to further develop theÂ image, and position it to make it modern and build the strong heritage maltex is known for. With the same distinctive taste, the brand now offers greater appeal and is expected to win the unalloyed affection of both current and many new consumers nationwide.â€ Weggemens assured.
Corroborating, Ms. Ima-Abasi Esu, Brands & Promotions Manager, said, the theme of the new advertising campaign is tagged â€œTrusted for Generationâ€.
The theme she explained is â€œsupported by the strong heritage of the Maltex brand which has been fondly referred to as a truly nourishing blood tonic with essential vitamins & minerals.