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ERA tackles BAT over ‘Bursting with Flavour’ promotion

ENVIRONMENTAL Rights Action/Friends of the Earth Nigeria, ERA/FoEN, has frowned at British America Tobacco Nigeria, BAT’s ‘Bursting with Flavour’ promotion , saying it’s offensive to public taste.

Reacting to a smoking party organised by BAT for promoting Pall Mall brand of cigarette in Lagos,
ERA/FoEN threatened that it would  “mobilise youths to storm and disrupt any other attempt to enlist our youths into smoking.”

In a statement issued in Lagos, ERA/FoEN, alleged  that inside the hall, skimpily-dressed girls were assigned the roles of welcoming youngsters who were christened ‘consumers’.

The girls were said to have offered the consumers the Pall Mall brand of cigarette and immediately light it up.
The group noted that while the party was on with heavy plume of smoke from cigarette, officials of BAT were at the upper floor of hall cautiously observing the activities below.

“We hope the National Assembly is taking note of this objectionable activity of BATN. It is now time for our lawmakers to expedite action on the National Tobacco Control Bill which will compel tobacco companies in Nigeria to halt their double standards of operation,” said ERA/FoEN Director, Corporate Accountability Campaigns, Akinbode Oluwafemi.

In the last two years BAT has staged the smoking parties in Sokoto, Kano, Ilorin, Akure, Abeokuta, Ibadan and other parts of the country. The latest party was held recently at Ajegunle area of Lagos.


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