Â By Princewill Ekwujuru
Plans have been concluded for the 40th anniversary of Tom Tom come July 2010, as it enlists musicians to thrill consumers.Tom Tom from the stable of Cadbury Nigeria Plc said itÂ is using the anniversary to interact with its consumers who had stayed loyal with it over the years.
Speaking, Mr. Paul Udochi, Sales Controller, Cadbury Nigeria at the press briefing heralding the anniversary said the celebration tagged: Tom Tom stripes Groove is a demonstration of the brands leadership quality in the Nigerian candy market, with a growing market share and profitability.
Continuing, he said, â€œas we celebrate Tom Tomâ€™s 40th anniversary of soothing relief with our loyal consumers, you would agree with me that today, Tom Tom, as it was 40 years ago is still delivering on its promise of instant relief, fresh breath and clearing the airways. This is the Tom Tom promise and this is what the brand has always delivered, â€œ he noted.
In this celebration, the Sales Controller said the brandâ€™s success story would not be complete without the patronage and presence of its loyal consumers.
Further, he said that the anniversary promises to be an exciting experience for consumers as the big names in the Nigerian entertainment industry have been signed up for the groove.
On the vein, Bimbo Alabi, Senior Brand Manager (Medicated Candy) of the company, while answering question the corporate social responsibility of the company explained that over the years company only thought of making returns, but today all that has changed as companies now look at the immediate community and give back to the operating environment.