DIGIADVANs unveiling: Products, Electioneering campaigns takes new turn

By Princewill Ekwujuru
Products and electioneering campaigns will take a new turn come 2011, if what Plural Media and  Technologies Limited (PMTL) is deploying into the Marketing Communications landscape is utilised properly by the market.

PMTL in the wake of last week unveiled what it called Plural screen, which it christened DIGIADVANs.
DIGIADVANs is a large-format-Out-of-Home display technology that enables companies and individuals alike run multiple creative spots, a two face display screen; still and motion.

Mr. Bassey Uduak, Managing Director, PMTL, speaking on visibility and flexibility of the product at the unveiling ceremony explained that consumer behaviour is changing, thus, required a new line, he said, but warned that companies should not only trust their campaigns to static images, that people might not notice their product or activities.

Uduak further stated that now method and mode of communication to consumers must adapt to new changes.
Continuing, he said, “Our Pluralscreen installation capitalises on the changing outdoor lifestyles of consumers and gives advertisers the capability to market directly to consumers on screen sizes of 20sq meter to 30 sq meter or more,” he said.

“This is a cutting edge medium that appeals to all markets and sectors from high volume products to premium brands,” he reiterated.

He further explained that major changes in lifestyle has meant a 70 percent increase in the hours consumers spend outside their homes, stressing that the screen gives the company the opportunity to reach the consumer.