ByÂ Emmanuel Elebeke
In recognition of the importance of alliance and integration of emerging technologies to industries, Nokia is partnering Yahoo to deploy integrated web services for various users across the globe.
The Chief Executive Officer of Nokia, Olli-Pekka Kallasvuo, who confirmed this in a statement said the gobal strategic alliance will enableÂ industry leaders to leverage strengths in e-mail, instant messaging, maps and navigation across PC and mobile devices
According to him, the alliance will extend the reach of their industry leading online services and offer people rich experiences, that keep them connected to their world and the world around them.
Building on more than five years of collaboration, Nokia and Yahoo said they willÂ leverage each othersâ€™ strengths in e-mail, instant messaging and maps and navigation services, to provide consumers with access to world-class experiences on both PC and mobile devices.
As part of the alliance,Â Nokia will be the exclusive, global provider of Yahoo!â€™s maps and navigation services, integrating Ovi Maps across YahooÂ properties, branded as â€œpowered by Ovi.â€, Yahoo will become the exclusive, global provider of Nokiaâ€™s Ovi Mail and Ovi Chat services branded as â€œOvi Mail / Ovi Chat powered by Yahoo!â€.
As part of arrangements to make the service more convenient for users, Kallasvuo said plans had beenÂ concluded with YahooÂ Â to work on ID federation between their services, beginning by making it easy for people to use their Ovi user IDs across select YahooÂ properties to easily access the online content and services they need.
â€œDelivering great user experiences,both online and on your mobileÂ Â is what this alliance is all about,â€ said the Nokia CEO.
On her part, the CEO of Yahoo, Carol Bartz, saidÂ â€œWeâ€™re enabling millions of YahooÂ customers in key markets including Nigeria to discover the unique capabilities that Ovi Maps brings. Similarly, Yahooâ€™s online expertise will bring exciting mail and messaging enhancements to millions of Ovi Mail customers across almost every country around the world, many of whom will have their first Internet experience on their mobile.Â Â What a combination;.
â€œWeâ€™re excited to expand the reach of our best-in-class Mail and Messenger services, bringing personalized experiences to more people across the mobile web, particularly in emerging markets where we are seeding the next generation of Yahoo! users. At the same time, we believe Nokiaâ€™s strength and continued investment in maps and navigation will greatly enhance our existing products, enabling us to focus on areas that are core to our business.â€
Together, the two companies said they willÂ continue to deliver compelling Internet experiences that address the core needs of consumers, developers, operators and advertisers. The companies will utilize their respective global distribution advantages and brand recognition across consumer audiences.
Select, co-branded service offerings are expected to become available from the second half of 2010, with global availability expected in 2011.
The service is expected to add value to millions of Nokia customers as well as yahoo subscribers. AS an, internetÂ powerhouse andÂ Â a one-stop web destination, the service is said to be capable of enabling
consumers to enjoy their online life anywhere and everywhere.
â€œAt Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Today, Nokia is integrating its devices with innovative services through Ovi, including music, maps, apps, email and more,â€ said Kallasvuo.