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Etisalat, GTBank, Coca-Cola others beat SERA deadline

Princewill Ekwujuru
The count down to the 2010 SERAs has reached an advanced stage as TruContact Ltd, organisers of the Social Enterprise Report and Awards (the SERAs 2010) have received over sixty entries in response to the call for entries.
Among those who beat the deadline of May 27, 2010 are: MTN, Coca-Cola, Shell, Zain, Etisalat, Promasidor, Nigerian Bottling Company (NBC) with more entries still coming in.

For the fourth year running, TruContact Ltd in collaboration with the Nigeria Institute of Public Relations (NIPR) will implement the people-centred SERA project, designed to promote growth, sustainable development and livelihoods in Nigeria by recognizing and rewarding Corporate Organizations as well as individuals who have contributed to social giving and social transformation of Nigeria with emphasis on the tool of corporate social responsibility (CSR).

The annual SERA project is made up of two components: an annual report – a compendium of best practices, highlighting the innovative ways that corporate organisations continue to engage with the people and the communities where they do business – and a grand award ceremony which brings together in one room, the stakeholders of SERA. Both serve to rivet public attention on CSR best practices in  Nigeria.

“We are very pleased that this project has continued to grow every year. I am really impressed with the quality of the entries, and I can’t wait for the field trips for the verification exercise. That is the big part for me; to travel from Lagos to Langtang to see the positive impacts brands are making to social development” says Ken Egbas managing partner of TruContact.

the SERAs 2010, billed for September 24, 2010 at the Shell Hall, Muson Centre, Onikan, Lagos;  with the theme – “Balancing Sustainability and Growth in an Uncertain Economy explores change and sustainability management  as the global economy begins the tumultuous ascent from a debilitating  recession. As change comes knocking,  as it inevitably does,  creativity and ingenuity  will prove the survival genii.

The organisations that will lead in the 21st century are those who master the delicate art of balancing sustainability and growth.


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