By Lolade Sowoolu
That â€˜the labour of our (music) heroes past might not be in vain,â€™ Golden Apple Marketing Solutions, in partnership with Performing Musician Association of Nigeria (PMAN), has unveiled a project positioned to reward musicians of yesteryears that have made remarkable impact in the Nigerian music polity.
The Nigeria Music Legend Awards (NMLA) was introduced to the press, last Tuesday, in Lagos.
Speaking at the conference, Joshua Mgankor; CEO Golden Apple said,â€™we hope to bridge the gap between the old and new breed of musicians and inspire practitioners to take the profession more seriously with this project. Itâ€™s taken us this long to come up with this because we wanted to make sure we have everything right.â€™
Lending his voice, PMAN President, Admiral Dele Abiodun who attended in person said the event â€˜is a prelude to the Nigeria Music Hall of Fame scheduled for August.â€™
According to organisers, nominees for NMLA are expected to emerge by public SMS voting. Five of the ten short-listed legends with largest number of votes will be rewarded with Gold, Platinum or Silver plaque depending on the committeeâ€™s judgement. These plaques come with cash incentives.
Provision is made to accommodate and recognise younger artistes in the Fuji, Juju, Afro, Hip Hop and Gospel genres of music by giving out awards for an â€˜Artistes of the Yearâ€™ in each genre. Apart from songs which will be rendered in tribute by the A-list new school artistes to amuse and celebrate the older ones, special appearance will be made by international songbird, Yvonne Chaka Chaka.
The event is slated to hold on the 23rd of July at the Zinnia Hall of the Eko Hotel & Suites.