The much talked about fifth edition of the annual Hip Hop World Awards is today and the competition will be stiff as artistes, industry practitioners and record label owners gear up to storm the Exhibition hall, Eko Hotel with a bang and in their Sunday best.
The award for urbane music and hip hop culture is known for its brilliant shot at creating a perfect picture of what a proper red carpet event should look like. Year in year out, celebrities attend the function that has been declared â€˜Nigeriaâ€™s most organised awards ceremonyâ€™ dressed to kill.
It is usually preceded by a glamorous yellow carpet ceremony, where celebrities will get to show case the designers behind their outfits, amongst many other things.
Tosyn Bucknor -OAP, Writer
Iâ€™m putting on a long cocktail dress designed by Sashaâ€™s Eclectic. Iâ€™m so excited because this is the first time I will actually be dressing up to Hip Hop World Awards. I canâ€™t wait.
Rapper Kel who attended the awards last year dressed in a long black and grey dress will be dressed in a short red and black dress this year. Designed by Mai Atafo, Kel who is up for two nomination says, â€œI am going to be dressed to kill this year. I donâ€™t want to be penciled down as one of the worst dressed at all.â€
Like Kel, vocalist Lami Phillips plans to â€œTo look my best. My outfit is going to be made by my stylist Bolaji Animashaun. She came to me with some designs, and I chose a short dress that will blend with the yellow carpet.â€
Banky W -â€My outfit for this yearâ€™s awards will be designed by Mai. I wonâ€™t step on that yellow carpet not lookingÂ good. You can take my word on that.â€
Known for her ability to flirt with different fabrics, last yearâ€™s winner for the Next rated category Omawumi says, â€œI canâ€™t tell the colour or length of what I am going to be putting on right now, but Monami is designing. But I am sure it is going to be a long dress this timeâ€
Rapper OD – â€œI really donâ€™t have a lot of options, just two. So I will either be wearing a black or gray suit by Exclamation.â€
Artquake- â€œWe have not made up our minds yet, but we might be wearing Aso Oke, locally designed. Artquake is different, so our looks on the yellow carpet should be different. Terry Tha Rapman says.
â€œFor me, it will be none other than Marco Martinez, my official clothier.â€
OAP Gbemi Olateru Olagbegi happens to be different, â€œI am not putting on something that was made. I bought it, it is short, comfortable, with pockets, very me and it sure looks good.â€
â€œMy outfit is being put together by Fusionâ€™s Korede Roberts. I really donâ€™t know what it looks like right now, but I am sure it is going tobe niceâ€ Darey Art Alade says.
Abisoye Fagade, Principal Consultant at Sodium SolutionsÂ is sailing the same boat as Gbemi Olateru Olagbegi. â€œIt is going to be a Zara Ensemble,Â Zara from head to toe. I canâ€™t believe I am just falling in love with Zara. It is simple, classy and can fit into any setting.â€
MTV VJ Cynthia Okpala says â€œI wanted Mai to do my outfit but he has a lot on his hands right now. So Iâ€™d just go ahead with what I have at home. It is really nice and unpredictable. You have to wait till that day to see it, and a new Cynthia will be mounting that yellow carpet.â€
Remember 9ice with his native attire on stage last year? â€œWell, all I can say is that as the award grows, the surprises, especially when it comes to dressing, gets more and more unpredictableâ€ Ayo Animashaun, the awardâ€™s executive producer says.