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TomTom Super Eagles road show captivates Kano, Enugu

The increasingly popular TomTom ‘Believe in the Super Eagles’ road show left football fans and even those not so into football in Kano and Enugu asking for more on Monday as the campaign hit the two cities.

The road show, sponsored by TomTom, the official candy of the Super Eagles, and organised by HotSports, landed in the two cities after treating fans in Lagos and Ibadan to two days of exciting action last week.

There were long lines of Nigerians eager to sign the symbolic giant Super Eagles jersey in Kano, which has been on the road with one of the two activation teams and will be presented to the senior national team in Abuja on Thursday during their World Cup send-off dinner with President Goodluck Jonathan.

The same eagerness to be part of the show and the signing process was also witnessed in Enugu as the fans showed their support for the Super Eagles.

The first Kano activation took place at the high-traffic New Road Luxury Park and drew a mixed crowd of shop owners, motorcycle riders, white collar workers and others.

Hundreds of Nigerians got their signatures on the jersey before the show moved on to the heart of Sabon Geri just off the ever-busy France Road.

The afternoon show drew and even larger crowd and spectators confessed they did not want the show to end when the compere said his last lines late in the afternoon.

The Regional Manager of Cadbury in Kano, Mr Elijah Onobu, signed the jersey at New Road and expressed his satisfaction at the impressive turnout and the peaceful atmosphere.

He said, “It’s great to have people show their love for our dear Super Eagles this way and TomTom is proud to be the brand bringing this great show to every part of Nigeria.

Enugu saw Ogbete Main Market in Holy Ghost and the Abakpa Market get large doses of the TomTom Super Eagles excitement as the fans queued up to leave their imprints on the jersey.
The show continues in Calabar and Abuja on Wednesday before climaxing in the two cities on Thursday.


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