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MTN supports talking drum festival

In line with its tradition of supporting Nigeria’s culture and tradition, MTN Nigeria has thrown its weight behind this year’s edition of the Ayangalu Talking Drum Festival. The unique cultural celebration is scheduled to kick off Monday  with the festival floats tour of South Western State.

The grand finale will hold at the Obafemi Awolowo University, Osun State Wednesday.
The locations to be visited include Oyo town, Abeokuta, Ijebu Ode, Lagos, Badagry, Ondo, Akure, Ado_Ekiti, Ilesa and Osogbo.

Speaking on the rationale for MTN’s sponsorship, the General Manager, Consumer Marketing, MTN Nigeria, Kola Oyeyemi explained that the talking drum is an essential feature of the Yoruba’s rich cultural heritage that must be preserved. “Our support for the Ayangalu Talking Drum Festival is to provide a cultural platform for the present generation to have deeper knowledge of the history of their roots,” he said.

He further noted that the sponsorship helps to consolidate on the brand’s achievement in supporting the unique heritage of the people.

“MTN is committed to enriching the cultural heritage of our communities through the sponsorship of various festival activities across the country. Our involvement has raised local and international awareness of the richness and originality of the tradition, culture and heritage of various ethnic groups in Nigeria.”

In 2009, MTN supported different communities to celebrate more than 35 cultural festivals across the country.  Oyeyemi confirmed that “we are more committed this year to support the celebration of more than 40 festivals in communities across the six geopolitical regions in the country.”

Activities during the festival in OAU include a Fuji Concert, tagged ‘MTN Ayangalu Fuji surplus extravaganza’, a Cultural exhibition, stage performances and the Talking Drum Festival lecture.

The Talking drum festival debuted in 2008 and has received accolades from various interested stakeholders, including traditional rulers, the academia and government institutions. MTN’s sponsorship will no doubt provide a platform to further showcase this cultural and traditional heritage to the world.

The MTN Community Connect crew will be present to add colour to the celebration. Lucky indigenes of the community will go home with gifts, courtesy of the MTN’s activate and recharge promotion specially designed for the festival.


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