Milcow milk, from theÂ stable of Rofico Limited has been bestowed with West Africaâ€™s Finest Quality Milk Brand Award by The Institute of Brand Management of Nigeria.
The award was presented to Milcow Milk at The West African Branding Excellence Awards ceremony which took place at the Lagos Sheraton Hotel & Towers, Ikeja recently.
According to Mr. Desmond Esorougwe, Technical Committee Chairman/Registrar of the Institute of Brand Management of Nigeria, Milcow milk won the award purely on merit. He also disclosed that a high powered award technical committee considered nominations from within its fold and views advanced by West African consumers.
He further revealed that the West African Branding Excellence Award is aimed at identifying, recognising and rewarding companies that apply branding culture and brand management best practices to the analysis, planning, implementation and control, of policies, designed to achieve corporate objectives in both profit and non_profit organisations in West Africa.