Maggi seasoning,Â from the stable of Nestle Nigeria Plc said the 2010 Cook for Mama Competition is a platform to celebrate and bond with consumers, as it deploys 360 degree marketing material to drive campaign.
Authorities in the company said consumers loyal to the brand will go once again to the kitchen to demonstrate their cooking artistry, but this time, between the ages 13-17 years.
Bassey Uduak, Category Business Manager, Culinary said in a briefing in Lagos, that Maggi acknowledges the importance of the family as an essential unit of the nation and womanâ€™s crucial role as a home-maker, but noted that the seasoning recognises this fact, and is using the competition as a tool to celebrate their efforts in nurturing the family.
Her words, â€œ it is our belief that the Maggi Cook for Mama Competitions will enhance the bond between mothers, their children and the entire family. We also hope that this event will promote the transfer of culinary skills from mother to child and further strengthen the partnership bond between Maggi and consumers.â€ She reiterated.
Bassey further hintedÂ that the competition is open to consumers (both Male/Female) in secondary schools in Lagos, Benin, Enugu, Gombe and Kaduna, while entry coupons submitted should be accompanied with 10 empty sachets of Maggi Mixâ€™py.
First Prize; An all expense paid trip to any West African country, a laptop computer, deep freezer and N300,000 cash. Second: Go home with Nintendo Wii plus game, 4 burner gas cooker and N200,000, Third prize; a bed side refrigerator,a nd cash of N100,000. All other final contestants will receive ipod and a set of dishes. Corroborating, Martin Woolnough, Managing Director/CEO, Nestle Nigeria said the competition aims at using cooking as a platform to foster emotional bond between the mother and the child.