By Hezekiah Odoh
At lot of these rivals range from start-ups to more established firms working on the specifications for an ecosystem of open social networks. One of such new comers is Diaspora which was foundedÂ early May this year by four New York University students. The students say theyÂ Â aim to create â€œthe privacy aware, personally controlled, do-it-all distributed open-source social networkâ€.
It also caught the eye of investors on the Kickstarter website, which aims to find funding for creative projects. In just a few weeks, the Diaspora team has received pledges of $175,000 (Â£122,000) even as they started out asking for just $10,000.
In a recent interview by the BBC News, Max Salzberg, one of the founders, said: â€œFacebook is not what we are going after. We are going after the idea thatÂ there are all these centralized services where people are giving up their personal information. We want to put users back in control of what they share.â€
But experts say Facebook may have little to worry about, despite 11,000 people pledging to quit Facebook on 31 May.
They are confident of the growing popularity of facebook which sees it getting over 300,000 new users daily.
But with the growing desires by customers to control their privacy online, it is only a matter of time before the new outfits begin to smile away to the banks. The developers of Join Diaspora said theyâ€™ll give users an alternative.
â€œ It is our one and only goal to get Diaspora in the hands of every man and woman, at summerâ€™s end.â€