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Zain defends stand on Step Up promo

By Emmanuel Elebeke
As criticism continues to trail the ongoing sales promotions by telecom operators in the country , Nigeria second national telecom career, Zain has come out in strong terms to defend its ongoing Step Up promotion currently going on in the country.

In an NTA am programme in Lagos last week , Zain represented by Oladapo Kasumu and Lolade Shonubi said the Zain Step Up package was introduced to serve the needs of its numerous customers and to give extra benefits to them.

Kasamu explained that the package targeted at aspiring and high value individuals was designed to match the lifestyle and phone usage habit of high-spend users, to enable them make calls at a discounted rate regardless of the time of the day the call and the network they choose to call.

According to him, the new package was introduced as part of the company’s desire to provide every high value customers more value for money.

“This is the first rate plan in Nigeria telecom history that reduces the cost of making a call per second as you spend more time on the phone, regardless of the time of the day the call is made and the network that is called,” he said.

Shonubi said  Zain’s Step Up enables customers to make huge savings on cost, stressing that customers can get more than 20 per cent discount on call cost if they talk for more than three minutes every day in one month and over 50 per cent discount if they talk for just 10 minutes a day in a month.

She insisted that the package gives customer real value and amazing discounts when they talk  more on their phones, adding that the  more one speaks on phone , the better it gets.

The company rep revealed that customers on the tariff plan will benefit from special services reserved for Very Important Persons (VIPs) and priority treatment both at the shops and the call centre.

She noted that the package apart from offering customers better tariff the package also offer better prices to customers, rewards high usage, gives automatic discount and allows for easy access to the tariff plan , adding that customers on the tariff plan can pick any special number they so desire and are given an opportunity to send up to 100 complimentary SMS to friends, business associates and loved ones in addition to complimentary internet access for a period of 30 days.


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