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Seaman’s Ako Bundu leverages on cultural renaissance on radio

In other to preserve the cultural heritage of the Igbos, Grand Oak Limited, marketers of  Seaman’s Schnapps is lighting up the Eastern Nigeria airwaves with Seaman’s Akobundu a 5_minute radio program in Igbo_language which dispenses native wisdom by means of traditional African proverbs and wise sayings of our elders.

Akobundu is an Igbo expression meaning ‘Wisdom is Life.’ Seaman’s Akobundu is produced by a Lagos_based content provider, DM Audiovisuals and is transmitted on 5 radio stations in the South_East/South_South geopolitical zone of Nigeria, namely: DBS, Asaba, BCA Umuahia, Unity FM, Abakaliki, Orient FM, Owerri and on Coal City FM, Enugu.

The programme  is a narrative where the presenter tells Listeners an Igbo proverb, explains the proverb and uses the proverb to give advice to the listener.

The presenter also calls on the listeners to send in proverbs they do not understand to him for interpretation. He concludes with prayers and wishes the listener a good night rest. The programme is aired at night and provides food for thought for the listener.

Powered by its signature brand, the ever_reliable drink for elders, Seaman’s Royale, Seaman’s Akobundu is a must_listen for all who desire wisdom and understanding from an age_old African perspective.
The programme is anchored by Chief Tobias Onyekwere _ Oghene Ndi Igbo Gburugburu who has am record in the presentation of Igbo cultural programmes.

Mrs. Ogugua Dopamu, Producer of the programme and the General Manager of DM Audiovisuals, said going by the listeners response to the programme, Seaman’s Akobundu has in no small measure helped to redress the erosion of the cultural value of the Igbos occasioned by the influence of the western culture.

In her words: “We  all know that proverbs are said to be the palm oil with which words are eaten in Igbo land, what we are trying to do with Seaman’s Akobundu is to preserve the “‘palm oil” so that future generations of Igbo children will understand the meaning of these proverbs.”

She added: “The idea is to build a new mind_set in the region that the Igbo language is very rich in content and that each word spoken has deep meanings. So far, the feedback has been very encouraging and we are poised to do more,”  Ogugua said.


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