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GTBank invokes show them how to live TVC

Princewill Ekwujuru
Show them how to live is a Television Commercial (TVC) unveiled by GTBank Plc to develop in children the habit of saving.  Before now, it was the role of  parents to advise their children to safe monies, gift items bestowed on them by neighbours and or by family friends.

We can vividly remember in those days, children use to have “Kolo,” in Yoruba parlance, “komkom ego,” in Igbo language, it is either  a constructed small mud pot, steel sheet or a  wooden box with a hole on top, from where money is slipped into the container which saved as a saving vault for both children and adults alike before the entrant of the banking system.
Most importantly, before now,  for adults to save, they engage in “Esusu,” which then was the only advanced form of saving in those days.
Today, GTBank seems to be changing that concept, but in another dimension, whilst targeting another group of  customers; the children, but with an additional value.

The value, Children who open an account with N1,000 is expected to grow the account to N100, 000, but not below that by the next six months, and the child will belong to the community club and enjoy other activities that may accrue to a beneficiary as an account holder; that is the Smart Kids Save (SKS) account.

According to Bukola Olukogba of the External Affairs/Corporate Communications Department of the bank said at the unveiling that, “the trend in the society now is to show children how to live. we are not concerned about savings, but building the future. Parents are the right people to show values, teach the children values. What we are doing is to build a socially conscious children.”
Collaborating, Regina Odugbemi of the Product and Promotion Department stated that the product was launched in 2006 to help children to learn how to save the little money and gift they receive .
“We will reward children annually, the product will show them the way to live. We have developed a website where the children can interact.”

The campaign plays on the affinity between parents and their children. Boldly draws the attention of parents to certain principles which will help define the character of their wards and infuence their success in future.

The value espoused by the campaign are caring in all aspectss of life, laughter,innovation and developing a savings culture, Odugbemi enthused.  A poem was also unveiled along with the product, entitled every child deserves a chance.


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