By Yemisi Suleiman
The emergence of fake Sleek products in the market has caused quite a stir with registered Sleek distributors up in arms over what has come to be known as the contamination of a trusted brand. The brandâ€™s popularity seems to have enticed these fake peddlers to leap on the bandwagon albeit unlawfully.
According to Mrs. Ebele Ugochukwu Chief Executive of Sleek Make-up in Nigeria, â€œthe first cases were reported in the first quarter of 2009 when customers came across certain cosmetic products labeled â€˜Sleekâ€™ but on removing the packaging, they realized they might actually be fakes; this was confirmed at the nearest Sleek Studio.â€
Before long, traders of these fake sleek products multiplied, quickly entering into markets like Balogun, Trade fair and even Onitsha, initially enticing customers with cheaper prices. But as the weeks and months go by; the fake makers have moved from improving their packaging to look almost like the original Sleek version to increasing their prices to avoid easy detection.
Ugochukwu also informs that the fake products are being imported into the country from yet unknown locations in Asia; they are not properly produced and can cause damage to the skin and health in general. â€œCases have been recorded where test subjects reported a glaucoma-like effect/reaction (double vision & redness of eyes) immediately after using a fake Sleek I-divine eye shadow.â€ Packaged to look just like the original, a trained eye can tell the difference; although at a recent seminar organized for Sleek representatives to further educate and inform them on the fakes, very few could accurately tell the difference between the original products and sample fake products.
Hence, Sleek Nigeria advises her customers to locate registered franchises and distributors who can provide them with the original product of their choice. A list of these representatives can be found on the website. To effectively aimed in curbing the menace Sleek has joined forces with Nafdac and is determined to rid the Nigerian market of these fake products