By Prince Osuagwu
Etisalat Nigeria has announced a location based tariff promo targeted at its subscribers in the south-south and south-eastern parts of the country.
The special promotional package offers its subscribers in the two regions the opportunity to make calls on the Etisalat network for 25kobo per second for both on net and off net calls while the promo lasts.
The promo makes it possible for a 50% discount to be automatically applied on all calls made by new and existing Easy Starter or Easy Cliq subscribers originating from states like Akwa Ibom, Bayelsa, Delta, Edo, Rivers, Abia, Anambra, Cross Rivers, Ebonyi, Enugu and Imo.
Etisalat Director of Sales, Tolu Ojo, explained that the location_based promo is applicable on all national calls made during peak periods within the listed coverage areas, as according to him, â€œSubscribers will be eligible to enjoy a very attractive 50% discount on all calls they make whenever they are in the coverage areas of this promo.
Every subscriber who makes a call on the Etisalat network during the period of the promo from any of the states in this regions will benefit from this 50% reduced price for their calls, even if they are not resident there or are just passing through any of the states in the promo coverage area.â€
Ojo further explained thatÂ â€œIf a subscriber who is already benefiting from the discount moves out of the coverage area for the promo, normal rates will automatically apply.
However, if he returns to the â€˜zoneâ€™, he or she will again enjoy the reduced tariff structure available for both the south_south and south_eastern states under this promo. There is no boundary between any of the states for subscribers. Their movement within the region will not affect the attractive discounts available to them in the promo.â€
He also noted that the discounted tariff will run independent of the benefits available on Etisalat products like Easy Cliq and Easy Starter but noted that if however, where a subscriber is qualified for multiple discount at the same time, the least rate takes priority.
The 25k location_based promo is another in the series of customer friendly promos Etisalat has unveiled in its eighteen months of operations in the country.
In November 2009, 20 year old medical student, Kizito Egeonu, won the one million dollar grand prize of the companyâ€™s 9jillions promo. Also, subscribers on its network are currently enjoying one free minute for every minute spent making calls on the network in its exciting â€˜9ja Talk for Freeâ€™ promo.
These are in addition to two months free subscription to the Blackberry Internet Service which it allowed its new sign-ons to the Blackberry platform on the Etisalat network.