The Trade Fair ground in the Coal City, Enugu state, was agog, penultimate week when leading Global System for Mobile (GSM) Communications services provider, Zain Nigeria Limited, formally launched its newest product, Oga_Line at the 21st Enugu International Trade Fair.
The Oga_line is designed to serve as a bridge between proprietors of small businesses and their staff. It also enables SMEs to maximize profit and control mobile spending.
Speaking at the Zain Special Day where Oga_LineÂ was formallyÂ launched,Â Mr. Wale Abu, Eastern Regional Manager, ZainÂ Nigeria, said the package entails two or more lines which could be serviced by as low as N400 credit per week.
Abu explained that the business proprietor could send credit to the other lines used by his workers, thus making communication possible and easy between him and the staff.
He stated that the product specifically introduced for SMEs is doing well as many entrepreneurs are already using it and attesting to its benefits and advantages.
He described it as a revolutionary package designed to help entrepreneurs manage their communication needs well, adding that the subscribers to the line may ramp up to about one million by 2011.
In his remark at the launch, the President of Enugu Chambers of Commerce, Industry, Mines and Agriculture, Mr. Okey Nwadinobi urged Nigerians to take advantage of the product, which he described as economical and money saving.
The ECCIMA Presidentâ€™s call appeared to have struck the right cord in the ears of visitors at the fair. Entrepreneurs and other phone users who could not resist the allure of Oga_Line besieged Zain stand to snap up the product.
Donatus Ugwu, one of the many who visited the stand to buy the product, commended Zain Nigeria for the innovative product with the SME entrepreneurs like him in mind.
Ugwu operates a palm kernel cake company and printing press, among other small businesses. He said Oga_Line would go a long way in reducing the cost incurred in making calls and by extension, his overhead cost.
Also speaking, Tony Omesili, another visitor, who was also exhibiting at the fair, said communication, is one of the major problems of SMEs but with Zainâ€™s Oga_Line that seems to have been taken care of care.
Omesili, who is a fabricator at Nnewi, said with the product, Zain has proved itself a partner in progress with SMEs and urged the company to seek more ways of assisting small businesses further reduce cost of calls.