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CB boosts juice drink market, introduces two flavours

Classic Beverages (CB), manufacturers of La Casera fruit drink has unveiled two new products in the flavours of the  Spanish Pear and Classic Cocktail. The new products are in pet bottles which are already in the market.

Mr. Gopakomar Aniyan, General Manager (Sales) said the decision to introduce the additional flavours was borne out of the desire to give consumers satisfactory flavour demand, while observing that patronage and loyalty from the part of the consumer also informed the introduction of the new entrants.

He further observed that the additional variants were introduced to show appreciation to the company’s consumers/ distributors alike, as well give them a new range of choice.

His words, “the support we have been getting from the consumers over the years had encouraged us to to move further in researching into new flavours for our consumers.”

Continuing, he said that one of the ways to reciprocate its consumers gesture is to continually give them value for their money and provide them with a wide range to choose from, he stated.

The went further to say that the company would continue to embark on research and develop on improved product delivery to consumers, while ensuring that the product quality meets global

He however appealed to the company’s trade partners to avail themselves of the opportunity provided by the new flavours, Aniyan said, stating that the company would introduce a retailer open display competition in 1o major market, where highest  selling retailer would be rewarded with prizes, he pointed out.

He explained that one of the marketing strategies of the company for the new flavours would be to achieve a target of 80 percent distributrion level in the next two weeks, coupled with a 360 degree marketing communications materials.


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