Culture as defined, is the way of life of a people, and because Ecobank Plc has taken upon itself the responsibilityÂ not to allow the Africa culture to die, took on the sponsorship of the Lagos carnival which is geared towards boosting the economic and tourismÂ potential of the state.
With presence in 30 African countries, the bank said that Africa is her strategy and culture is her stronghold in the African financial market structure.
The bank disclosed this during the maiden edition of the Lagos Carnival, where it donated a car ( KIA Rio) to the winner of the beauty pageant Miss. Banjoko Tobi as a prelude to the carnival.
Tobi who won the coveted crown with a statistics of 36-30-42 said that her goal and abilities are to make life easier and more profitable for the less privileged and also want to promote awareness on global warming.
The first runs up went to Miss. Adetutu Hassan with a statistics of 35-28-36 and Delphin Okobah took the second runners up with 34-28-38
Beyond profitability, the bank is looking at making sure the African heritage is intact, according to
Mrs. Morenike Adepoju, Executive Director, Regional Head for Lagos / South West said that
Ecobank as an African bank, Africa remains the bankâ€™s strategy.
â€œWe are an African bank, managed by Africans for Africans, and if you go to the length and breath of Africa, you find Ecobank in 30 countries today: that means that Africa is our strategy and that means that culture is part of our strategy.â€™
â€œAnd so everything that is cultural is referred to us and its very important to us.Â One of the pivot goals of the finding fathers of Ecobank group is to impact on the social and economic development of any market that we work in, and if we are to impact on the socio-economic development of any market it means that culture is part of it.â€
â€œThe language is part of it, the people, the culture is very critical to the people, and so what we are doing here today is very important to us as a group, as a bank, as aÂ people, we are celebrating ourselves.â€
Continuing, she stated, â€œwe are part of this Lagos Carnival and any market that we have the opportunity to participate in their cultural events.â€
â€œif you look at other markets that we operate in, where they have cultural events like this, we are part of it. If you go back to the last Eyo festival, Ecobank was a critical part of that culture, that isÂ the way we celebrate the culture of a people you work with.â€
Adepoju continued, â€œWhat we have done with the sponsorship of the carnival is both Corporate Social Responsibility (CSR) and Philanthropy, it depends on how you look it. We will not play in any market that we cannot impact on the social and economic development. The culture of a people is part of the economic development. We are not just in business to make money, we are in business to impact on lives.â€