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4bn cans of Redbull consumed annually, Research

Manufacturers of Redbull energy drink said its global sale of  the brand in 2009 was 4 billion cans.
Eric Toulou, Country Manager, Redbull said the number shows the acceptance of the drink in the market.

He further pointed out that since it’s inception in 1987, the brand’s growth and popularity has been nothing short of phenomenal, he said.

In Nigeria, he said, “in the energy drink market segment, Redbull has consistently remained in lead, through it’s engaging marketing activities and events.”

He stated further that in spite of these activities and consumer engagements, the product like moast energy drinks in Nigeria has experienced its own fair share of criticism and negative publicity.

In fact, he said, “in 2006 the suitability of energy drinks were brought to the fore and that the National Agency for Food and Drugs Administration and Control (NAFDAC) wadded in by conducting a research on energy drinks in general, which Redbull was in particular and made its findings public.

Aside this, he observed that credible and known personalities around the world have also endorsed the brand.
Redbul is no doubt a global brand absolutely safe for consumption and widely enjoyed by consumers all over the country it exists, he assured.

“It remains true to its claims of improving performance, especially during times of stress or strain, increases endurance, concentration and reaction speed, as well stimulates metabolism.”


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