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Peak soccer moments: Sponsorship as a drive to sell a brand

By Princewill Ekwujuru
Even though the Peak milk brand is a  house hold name in the milk market, leaning it’s weight on sports sponsorship tells a lot about the brand’s intelligence in aligning with a soccer programme aired in several broadcast stations in the country to reach it’s niche market.

Since Nigerians are in love with soccer there is no other name to call the programme, but thus. Few months back however, the Peak Soccer Moment show was brought to the view of  Nigerians who want to know  the present, past and future of the round leather game, they were particularly captivated by the incisive analytical skill exhibited by the anchorman.

According to producers of the 30 minutes soccer show, the intention of the sponsors was and is to intensify the love for the game, called football, while bringing close the exciting moments in soccer history shows the aspirations to enhance the Peak soccer data base.
The progamme segmented into four sessions has the first episode reviewing world soccer which is aired once a week, started during  Angola 2010 African cup of Nations (ACN) competition.

Other segments like Peak Action focuses on a Star Player.  Next is the spotlight on the Nigerian National team ( the Super Eagles) to major international and continental competitions. This also goes along with interviewing players about the game.

The other  Peak Memories seeks to bring back the nostagis associated with the game, whilst the game on segments provides viewers the right to interact and answer questions, as well win prizes.
On the ball with Peak -to- Peak power play brings viewers participation segment to fore, which also a 30 minutes cast has entrenched itself into the minds of viewers.
Also, Peak Soccer moment on television is an entirely fresh addition to the brand building strategy of Peak milk.. The Peak soccer moment re-views a week-to- week development of the round leather game, news makers.

The show a pan Nigerian broadcast in 10 stations across the country is watched on AIT network, NTA, Galaxy Lagos and Ibadan, Silverbird, ITV Benin, ITV Abuja, DSB Warri and NTA Aba.

Peak Soccer Moment is a concept of Hotsports Network, Produced by Ufuoma Osusu, Directed by Godwin Idoko Marvin and Taye Ige as the Executive Producer. The programme is sponsored by Frieslancmapina, manufacturers of Peak Milk.


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