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Nokia steps up fight against piracy

By Emmanuel Elebeke & Alero Debona
Frontline mobility provider, Nokia says it is ready and committed to stamping out all forms of counterfeiting of electronics and consumer products in Nigeria.

The Head of Retail, Nokia West Africa, Marcel Van De Pas stated this in Lagos during a roundtable to speak out on the growing issue of counterfeit in the country in partnership with Anti-Counterfeit Coalition, Nigeria.

Van De Pas who was delivering an address said the roundtable which drew high level media officials in the country was opportunity for Nokia, Standard Organization of Nigeria (SON), and the Anti-Counterfeit Collaboration to flag several challenges on the subject and also to provide statistics on the negative impact the counterfeit trade is having on government, legitimate business owners, brand owners and consumers.

“Nokia is doing what is socially responsible. we are glad to partner with the government and local agencies to ensure consumers have access to genuine products. Counterfeit products are not only potentially harmful to consumers, but also have a negative impact on the local economy and on supporting local innovation. We will continue to support government efforts to reduce the proliferation of counterfeit products in our markets.”

In her presentation entitled, “Counterfeiting in Nigeria-a growing menace” the representative of the Anti-Counterfeit Coalition Nigeria, Mrs Uche Nwokeocha said ACCN was glad to be part of the discussion to finding solution to the ugly trend and deplored the negative impact of counterfeiting on Nigeria.

“This is just the beginning and we are glad to be part of the process. The impact of counterfeiting
on the national economy and consumers is real, and we are working on an action plan to reduce the challenges this peculiar problem posses.”

She said the issue of counterfeiting was not peculiar to Nokia, but virtually all brands has a fake brand, adding that the discussion had became necessary to find a lasting solution to the lingering issue of counterfeit infiltrating Nigerian market.

According to her, that is the only way consumers could enjoy their products and have value for their money.
In her own speech, communications manager for Nokia West Africa, Mrs Ngozi Anene harped on the importance of eradicating piracy because of its negative economic implications and called on the media to intensify the crusade against the scourge by continuing to highlight the challenges and potential solutions in their various outfits.


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