By Providence Obuh
Nestle Nigeria Plc,Â has reiterated its commitment to youth empowerment and economic development, as it announced the launch of the second edition of its talent-hunt show that is designed to engage the youths in the country in meaningful productive activities and grow its businesses.
Speaking at the launch, Wednesday, Mr. Tayo Olatunji,Â Category Business Manager, Nestle Nigeria Plc stated that the programme is in furtherance of the companyâ€™s effort to create shared value for Nestle business and the Nigerian society and also an opportunity for Nescafe to invest in the future of Nigerian youths by productively engaging them.
The programme, tagged â€˜Nescafe African RevelationÂ (NAR ) 2010â€™, with the theme, â€œAwakenÂ your soul,â€ will be held in Ibadan in the next eight to ten week.
Olatunji noted that the project which is aimed at promoting Nestle Business value, will feature a host of musical mentors like Sammy Okposo, Jesse king , Paul Play Dairo among others.
He further stated that the project is an opportunity to rediscover and develop young talent and further contribute to youth development in Nigeria.
He said, â€œWe will continue to unearth, explore and tap into the boundless talent of the African youth and reward loyal consumers with an engaging, memorable and unforgettable experience.
â€œThe project is particularly organised on a platform of capturing youths from the grass-roots level, without limitation to the ability of any one who have interest in participating in the project, adding that the project is open to those who have not been able to expressed their talent before in any talent hunt and that with this project peopleâ€™s talent will be discovered.
â€œHowever, Nescafe, a brand that has its value in sociability, conviviality and open-mindedness has selected music as a way to communicate with the youths as they are the future of tomorrow and also to give fabulous prizes to the winning group.â€