By Princewill Ekwujuru
In an apparent move to motivate its trade partners, Dufil Prima Foods Plc, manufacturers of childrenâ€™s favourite food, Indomie instant noodles has opened a window of opportunity for them to win various exciting prizes in a new trade promo tagged â€œStack & Win Promoâ€.
Girish Sharma, Brand Manager, Dufil Prima Foods Plc, participants at the promo will have the chance of winning over 300,000 prizes in different markets spread across key cities of Kano, Port Harcourt, Onitsha, Aba, Enugu, Ibadan and Lagos throughout the month of March and April.
Sharma stated that the plan is to ensure that everyone has something to win and listed the prizes to be won to include foot mats, mobile phones, electric iron, DVD player, vacuum flasks, helmets, wall clocks, beach umbrellas, t_shirts, face caps, aprons, glass bowls, cartons of indomie as well as several consolation prizes.
He explained that the company is always taking exciting leadership role in the efforts to inspire customers. The new promo he stressed is part of its commitment to constantly reward, bond, enliven and create excitement for the trade partners.
â€œWe are excited by the opportunity to excite our consumers and we believe that they will receive it well and take advantage of the opportunity. We consider it an obligation not just to excite them but to show some appreciation of their loyalty, patronage and commitment to indomieâ€.
Sharma however explained that any sales outlet or shop with a good display of cartons of Indomie Noodles will be instantly rewarded by a team of promoters spread across the market, adding that such sales outlet will also be handed a raffle ticket that will enable them to take part in a raffle draw schedules to hold weekly at the different locations.
He further explained that any shop or outlet which displays more than 15 cartons will have the chance to pick a chit from Lucky Dip, and any outlet that gets a chit written â€œShop of The Dayâ€ on it will be rewarded by our team of promoter.