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Exhibit excellence and indepth PR knowledge, NIPR advises practitioners

Princewill Ekwujuru
The Nigerian Institute of Public Relations (NIPR) has charged Public Relations Practitioners to always strive for excellence and engage in activities that would deepen their knowledge of the practice.

This was the advise of Chief. Alex Akinyele, Former Minister of Information and communication when he was a guest speaker at the Talkshop programme tagged Public Relations Practice and the Nigerian Institute of Public Relations – All you need to know organised by NIPR for Brand Writers Association of Nigeria (BWAN) in Lagos , Akinyele said that public relations practitioners would only be respected by giving a deep sense of the profession and exuding the necessary confidence required in the profession.

He lamented that despite the fact that the practice had been on in Nigeria for  four decades, he said that practitioners, especially public Relations executives should not allow themselves to be used as mere errand boys by organisations they work for.

Adding, he noted that this might not likely change until practitioners began to assert themselves by exhibiting a sound knowledge of the profession.

“We are not errand boys and it is important for us to let the management of any company know this. And the only way to elicit this is to build ourselves up and hone our skills in the art of communication.” He advised.
Speaking, Alhaji. Mohammed Abdullahi, described that the Talkshop as a demonstration of the institute’s quest at partnering with BWAN in tandem with global communication realities.
In an effort to promote professionalism, he averred that the talkshop was part of the new council’s resolve to create a compelling image for the institute, which would be achieved by collaborating with relevant organisations to make real impact.

His words, “the institute intends to pursue the scheduling of Public Relation as a promotional cadre in the federal, state and local government services as a top priority, while expressing his delight at the support this had enjoyed from the minister of information, Prof. Dora Akunyili, who had been the arrow head of the move that has received the approval of the National Council on Information.

Expressing her delight at the meeting, the association’s President, Mrs. Neta Nwosu, noted that the relationship the two parties had established would go a long way in broadening brand writer’s knowledge of the profession and positively impact on PR practice.


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