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Zain targets SMEs with OgaLine

By Emeka Aginam
Committed to offering high level of flexibility and control in meeting the communications need of Small and Medium enterprises, one of the Nigerian  mobile telecommunications provider in Africa and the Middle East, Zain , has announced the introduction  of ‘OgaLine’, a unique package  designed to assist and improve the efficiency of mobile usage for business owners and their workforce.

‘OgaLine’ from Zain My Business which is expected to  be rolled-out across all Africa and Middle East operations, according to the mobile operator, was  a result of extensive research conducted across several Zain markets to uncover what entrepreneurs require from their mobile service provider to support their day to day commercial activities, so they have the peace of mind and more time to grow their businesses.

With the new package, business owners as well  determine and allocate exact call time needed for specific business transactions, control budgets, and make mobile calls between ‘ogaline’ and workers’ line at a discounted rate.

“We are proud to be the first telecommunications operator in Africa to offer a world class innovation that will empower business owners, entrepreneurs and proprietors to conduct their businesses in an all new, impressive fashion.
“This is, without a doubt, an extension of our brand promise of a ‘wonderful world’ to informal – small and medium scale business owners in Nigeria,”  Alain Sainte-Marie, Chief Executive Officer of Zain Nigeria, said

All lines under the ‘OgaLine’ from Zain ‘My Business’ package, he said  have access to the usual prepaid Zain Value Added Services – One Network, roaming,, Voicemail, WAP, information services, MMS, social network, inspirational services, caller ring back tone, data roaming etc. – at the standard rates.

According to the Chief Commercial Officer of Zain Nigeria, Shamel Hanafi, the introduction of the new package is an expression of Zain’s commitment to continuously support and boost informal enterprises in Nigeria as the product will help drive business efficiency and productivity, thereby growing the Nigerian economy.

“We consider this product launch an epoch-making occasion because we are entering into a new phase of our journey to empower and help Nigerians, especially business men and women in the informal sector of the economy, to enjoy a wonderful world,”  Hanafi said.

The product, the mobile operator informed   comes with several ground-breaking features that will  for the first time in Africa, allow business owners to manage mobile communication costs throughout their commercial enterprise by controlling both budget and airtime usage, as well as being able to transfer airtime to those who are part of their ‘OgaLine’ mobile network.


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