By Ogbonna Amadi
Bayelsa State Governor, Mr. Timiprye Sylva, has called on Corporate Nigeria to explore the marketing and branding advantage the African Movie Academy Awards, AMAA, offer to promote their products and services to Africa and global audience.
He made the call at the AMAA Sponsorsâ€™ Evening in Lagos.
Sylva used the occasion to invite businessmen and captains of industry who graced the occasion to partner with the state and Nigeriaâ€™s culture/entertainment industry to move it to the next level.
The governor noted that Nollywood and entertain-ment industry generally have brought honour and fame to Nigeria through awards and popularity of Nigerian stars within and outside Nigeria.
Sylva also charged Nigerians to be more patrio-tic, adding that Corporate Nigeria should do more to promote ventures and projects such as AMAA.
â€œI urge you business leaders to join Bayelsa in making AMAA the biggest media event in Nigeria. We want the burden of funding AMAA to be off our neck and that is why we have invited you to partner with us.
â€œWe are also using this time to invite you to visit Bayelsa and see the great work we are doing. Bayelsa is peaceful and a must-visit tourist destination. We have the longest beach in Nigeria and other attractions that will make visitors want to come again.
â€œBecause of the location of the state, the tendency is for people to pass through Bayelsa without stopping over. AMAA is a major platform to bring people to Bayelsa.
In her presentation, AMAA Chief Executive, Peace Anyiam Osigwe, said the award was set up primarily to promote African film and cinema locally and internationally.
She said, â€œover 30 African countries are participating in this year AMAA. We are expecting about 2,000 foreign guest from within and outside Africa. AMAA has over 5 million television viewers as it is always live on local TV stations, Africa Magic and streamed online via You-Tube.
â€œBBC, CNN, German ZDF, CNBC, SABC and AFP cover AMAA every year. It is a big platfiorm for discerning brands and organisations to leverage on. We are inviting corporate Nigeria to join as we sell Africa and Nigeria to the world in a positive way.â€ she said.
Mr. Nathan Egba, Bayelsa State Director-General Tourism and Publicity Bureau and Chairman AMAA Local Organising Committee, said the people of Bayelsa have identified with the awards and look forward to April every year to see their movie stars from Nigeria and other parts of the world.
She noted that African films serve as a link between Africans in the Diaspora and home, adding that African films serve as a shared collective experience, a reminder that Africa is a vibrant continent filled with colour, energy and possibilities.