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P&G keeping Woods on shelf

By Richard Animam
The CEO of the Procter & Gamble Co. says he doesn’t know whether golfer Tiger Woods will ever appear in another Gillette commercial, and everyone else wonders when he’ll next appear in a televised golf tournament.

Bob McDonald, who is also chairman of the Cincinnati-based consumer products company, says P&G wishes Woods the best on his efforts to work on family issues, after Woods’ public apology for infidelity last Friday.

“He doesn’t need to be distracted by us using his advertising, and we don’t need the distraction of us using the advertising, either,” McDonald told The Associated Press.

The comments came as others with ties to Woods await word on his plans to return to the PGA Tour. Meanwhile, WFTV.com in Orlando, Fla., says Woods and his wife have offered a personal apology for media attention to parents of children at the preschool that their 2-year-old daughter attends.

Woods said last week he plans to return to golf, but doesn’t know when, leaving the possibility of upcoming major PGA events such as the Masters running on television without him as a drawing card. Tournaments in which Woods isn’t playing generally suffer a drop in viewership and a loss of advertising revenue, says Larry Novenstern, executive vice president of Optimedia.

CBS Sports President Sean McManus says golf does better economically with Woods, but that it remains valuable for network TV.


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