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Future Publishing SA, Tradeblazers sign pact

South African- based Future Publishing, publishers of Business Traveller Africa  has entered into a joint venture agreement with Tradeblazers, a Lagos based publisher of Business Travel Briefing Magazine to extend the reach of the pan_African business travel journal to West Africa.

From April, the additional copies of Business Traveller Africa will feature up to 16 pages dedicated to the Nigerian travel industry with a special focus on business travel. With business travel in Africa on the rise, this venture is sure to be a resounding success and would lead to an entirely separate edition of the publication in the months ahead.

The exciting development not only gives travel companies in Nigeria a professional platform to target business travellers, but also offers a direct way for South African travel products to reach Nigerian corporates.

Richard Lendrum, founding director of Future Publishing, says: ‘’Business Traveller Africa has shown exponential growth and become a must_read for all corporate travellers who frequent Africa. Now, after only two and a half years, Future Publishing is ready to take the next step with the publication and is extending the well_respected brand to western Africa”.

According to Lendrum: “This joint venture is exactly in line with our envisioned plans to expand Business Traveller Africa into the rest of Africa. We are looking forward to a prosperous relationship with our new business partners”, adding that; “our companies are well poised to make the union a success.”

Tope Ogbeni_Awe, chief service officer of Tradeblazers Ltd_Nigeria, says: “The joint venture between Tradeblazers Ltd_Nigeria, publishers of Business Travel Briefing and Future Publishing, publishers of Business Traveller Africa, is the first of its kind in the niche African travel publishing sector.” He adds that the venture brings “the fusion of the core competences of both organisations that will create a tour de force in the African travel, hospitality and tourism sectors.”

“We are very excited at the emergence of this veritable alliance that will contribute to the growth of the economies of both countries and further strengthen existing bilateral relations,” says Ogbeni_Awe.


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