InterSwitch NigeriaÂ Limited has launchedÂ â€˜Switch A Futureâ€™, a corporate social responsibility campaign.
The campaign, which is in collaboration with Freedom Foundation, is aimed atÂ touchingÂ children’s lives who would have never had access to education, by providing them with an education.
Speaking at the campaign launch, Deputy Managing Director, InterSwitch, Mr. Akeem Lawal, said the â€˜Switch A Futureâ€™ is a further demonstration of the company as an agent of change at the forefront of delivering electronic payment services which has transformed the lives of many Nigerians
Chief Marketing Officer, , Mrs. Tito Aderoju, said under the initiative, InterSwitch would donate to Freedom Foundation part of the switching fees earned whenever InterSwitch cardholders use an InterSwitch ATM or Verve debit card on another bankâ€™s ATM, InterSwitch and by doing so â€œSwitch A Futureâ€ for a Nigerian Child.
She added that Interswitch would provide the avenue for cardholders to make donations athrough the initiative.
â€œThe â€˜Switch A Futureâ€™ initiative is also designed to examine how childrenâ€™s futures are tragically truncated because they are disadvantaged or orphaned with no one to care for them. The campaign would extensively make use of celebrities as models to demonstrate how bright and promising futures may not have been achieved without some form of educational support.
â€œThe campaign would heighten public awareness and engender the citizenryâ€™s empathy and action to change the plight of our children who otherwise would have no hope.
â€œNotable Nigerian celebrities and personalities like M.I, Basketmouth, Zizi Cardow, Joke Silva, Kelechi Amadi-Obi and Mitchell Elegbe, Chief Executive Officer of InterSwitch, have consented to be part of the campaign.
â€œThese stars have endorsed the â€˜Switch A Futureâ€™ programme as their contribution to changing the lives of the children, and would be included in all promotional material.”
Highlighting the benefits of the programme, MD/CEO, InterSwitch, Mr. Mitchell Elegbe, said the campaign would help Freedom Foundation raise funds to meet the needs of less privileged children.
It would also create an avenue through which members of the public can reach out to the less privileged in society and encourage other private organizations to create social campaigns that meet the needs of the vulnerable members of society.
On the novel CSR programme, he said â€œInvestments in education is never an exercise in futility, education often makes the difference, and with increasing technological advancement, many will find it difficult to operate in the global economy without it.”