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NIPR seeks media collaboration, lists focus areas

Princewill Ekwujuru
The Nigeria Institute of  Public Relations (NIPR) has called on the Nigerian Media to join hands with it to tell the world that Nigeria/Nigerians are not what they are branded, even as it lists areas of focus.

Alhaji. Mohammed Abdullahi newly elected President/Council Chairman, NIPR in his maiden  interaction with newsmen, said the new council is extending it’s hand of fellowship to the media to help carve a new niche for the institute. According to him, “Our  wish will culminate not only in restoring the institute’s glory, but would also help us (Nigeria) in further polishing the image of our country which is unnecessarily taking an undeserved bashing from, to all intents and purposes, the wrong quarters.”

He called on the Nigeria media to join hands with the institute to professionally tell the world that Nigeria is not what it is branded in some quarters of the international community.

His words, “Even though we have our problems as a country, as indeed every other country does, we are a country of good people who are desirous of the pursuit of legitimate engagements and happiness.”

“The fault of any individual must not be used as a yardstick to point to the entire 150 million of us in negative colours, because if these were a parameter, then no society is free from blemish.”

On these note, Abdullahi listed the institute’s  areas of focus for the two years he will steer the affairs of the institute.
He said that the institute will commit itself to the fulfilmen of it’s promises as well as build on the foundation laid by previous councils, especially policies and programmes initiated by the immediate past council.

Abdullahi pointed ut that the new government in power will pursue and uphold professionalism and excellence through thr re-engineering of NIPR’s reputation.
Secondly, to strengthen the relationship between the coiuncil and state chapters of the institute. Thirdly,  upgrading and strengthening of the administrative and professional capacity of the secretariat to serve as a resource base for the implementation of proactive policies for the good of the institute.

Fourth, scheduling of PR as a promotional cadre in the federal, state and local government services, as well, follow up on the resolution of the National Council on Information for states ministries of Information as well as the 774 local government councils of the country to upgrade their PR units to full fledged departments headed by Directors for better image management and others, the President said.


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