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Why we rewarded loyalty with discount sale — LeatherWorld

Over the years, promotional campaigns  have been the tool employed by companies to up their market share, but this time around, Leather World in collaboration with NIERI said their effort was not to make for more shares, but to reward loyalty  and as well bring customers close to the products of the company.

According to the company, the endorsement of the promo  is just one of the hallmarks of the LeatherWorld brand that has transformed the brand into the luxury market leader and client’s delight over the years.

The company said it commenced its Annual Season’s Sale discount promo tagged, “The LeatherWorld Blow Out Annual Season’s Sale which started 26th November to 3rd December, 2009 simultaneously across all its showrooms, as well as in the Federal Capital Territory.

Management of the company said the promo offered  an array of exquisite furniture, characterized by detailed finishing. Leather_settee, dining, fabrics upholstery, office, home accessories and more to its discerning style clientele and prospective audience as much as up to 50 percent discount on select items of its product purchased during this unique “Give-Back” offer.

The company went on to say that the sale is a loyalty offer for its brand patrons in commemoration of the season as well as a give-back initiative and “this is the first time that the brand which is synonymous with many industry firsts will be pioneering yet another one by running the Blow Out Annual Sale simultaneously across all its outlets within the country.” Management of the company said.

The company reported that the sale operates on a  platform where the brand offers its existing customers and prospective customers as much as up to 50 percent  discount on select items of its product purchased by and between the above dates; (that is during the give back offer.


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