Stories by Princewill Ekwujuru
It was a night of accolades whenÂ Mr. Sam Amuka Pemu, Publisher of the Vanguard Titles and five othersÂ were honoured by the National Institute of Marketing of Nigeria (NIMN) with the Most Valuable Personality (MVP) award in a programme tagged Night of Titans for their contribution to the development of marketing.
Mr. Pemu was honoured with Lifetime Achievement in Print Journalism Development; The five others include; Otunba olasubomi Balogun, Group Chairman of First City Monument Bank (FCMB), received the lifetime achievement award inÂ Financial Market Development, Mr. Chris Doghudje, Advertising Practitioners Council of Nigeria (APCON) Chairman was awarded Lifetime Achievement in Advertising development.
Others are Mr. Mike Okereke, Chairman, Business Education Examination Council (BEEC) International, Lifetime Achievement in Public Relations Development, Amb. Segun Osoba, Founder/Patron, (AREF) Nigeria got the Lifetime Achievement award in Broadcasting Development and Alhaja Abibatu Mogaji, President-General, Association of Nigeria Market Women and Men with Lifetime Achievement in Retail Development.
In the same vein, 39 members of the marketing Institute were awarded the Fellows certificate for meeting the pre- requisite qualification in the field of marketing.
On the list of the investiture of Fellow were Mr. Tunji olugbode, Managing Director, Verdant Zeal Communications, Mr. John Ajayi, Publisher of marketing Edge magazine, Mr. Kufre Ekanem, Corporate Affairs Manager, Cadbury West Africa, Comfort Paul, Marketing Manager of Imo Concorde hotel and others.
Speaking, Chief. Luggard Aimiuwu, President/ Council Chairman, NIMN at the Night of the Titans said the awardees were those who have distinguished themselves in their various field of endeavour and shown resilience in the development of their profession.
The NIMN President noted that the night was to celebrate value, whilst saying, â€œIn my view, value is lifeâ€™s ultimate legacy. Value defines the individualâ€™s real worth to society, for this reason this honour is being bestowed on the recipients for their contribution to the growth of the marketing profession.
Aimiuwu said that Nigeria may not be a country of angels, â€œbut we did not invent all that is evil. The country/may not be a garden of Eden, but neither is she a coven of demons. No nation moves forward by deliberately compromising value and destroying excellence. It is absolutely critical to progress that we deliberately, as a people, conquer our demons and reverse the national pastime of hero_bashing and villain_praising, and also redirect our energies away from vilifying giants and glorifying dwarfs.â€
He went further to say, â€œjust as the Icon of Marketing event which recognized attainers of the pinnacle of Marketing achievement, NIMN, as engine room of value creation, developer and promoter of value creation, value capture, value addition, value application, and value sustenance has formally instituted Most Valuable Personality (MVP) Award scheme, as an annual celebration of individuals and organisations who have made exceptional contribution to value creation in the life of consumers, customers (clients, constituents et al) and Nigerian society at large.
The marketing profession takes very seriously its role as the cruciable of creativity and driver of innovation and the MVP award is part of the Instituteâ€™s commitment as a catalyst in the strategic transformation of Nigeria. It is also corporate social responsibility.
NIMN is not a cash_for_honours body, and awardees are selected entirely on merit, based on research, he noted.
His words, â€œLet us celebrate our heroes. A society without heroes is doomed. A society whose only heroes are ancestors is bound for extinctionâ€
He went further to say that the post-meltdown world will witness aggressive competition of titanic proportions. In this complex, increasingly borderless world European PresidentÂ with disappearing market barriers, experiencing shorter design cycles and product cycles, demanding faster reaction cycles, outcomes will be defined by capabilities. Only titanic capabilities can assure victory in titanic battles.
Those who stand on the shoulders of titans are likely to see further and go farther than those on the shoulders of dwarfs.â€
He noted that onÂ 6th of August 2009, the instituteÂ celebrated members of the Institute who had achieved iconic stature in a lifetime of cutting edge achievement, and contribution to the profession of Marketing and society
Responding, The Publisher of Vanguard Media said he has discovered value of the marketing institute, â€œI now know what passion can do, everything about life and the institute personifies value, this is what value can do.â€
He went on to say â€˜If you propagate the idea that I find here night, this country will be a better place. It is a great honour to all of us (referring to the Titans).
Doghudje on his part said that the award is something the awardees will have to appreciate, while referring to the NIMN Presidentâ€™s speech on marketing taking over the rulership structure in the polity, but opted that it should be the other way round; that Nigerian politicians should be marketers so that they can sell Nigeria better to the world.
Whilst noting that if politicians can convert the money in their possession to promoting the country, rather than themselves the country will improve, he stated.
Admonishing the Fellows, Aimiuwu noted that the role of the awardees has just started as more responsibility will now rest on the shoulder both from their respective companies and the institute at large.
Earlier, NIMN rewarded students in the category of the Best Marketing student award where the President pointed out that theÂ institute is totally committed to standards, and best practices in the development and promotion of the marketing profession in Nigeria. ,