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Smirnoff rounds up destination Ice at MMA 2

The Smirnoff voyage  which toured some major towns across the nation made a grand landing in Lagos. Murtala Mohammed Airport 2, venue of the event was the final destination for Smirnoff consumers to savour the taste of the product.

The huge turnout of guests on the Soundcity red carpet where Denrele Edun of Soundcity was on hand to interview party_going Smirnoff consumers on arrival as the event also attracted celebrities from the different genres of the entertainment industry who graced the party to witness the Smirnoff experience.

Consumers were treated to the Smirnoff Experience obtainable internationally like; the Moscow V.I.P lounge where guests were initiated into the exotic Smirnoff cocktail culture with Smirnoff cocktails like Screwdriver, Moscow mule, Chapmanoff and Smirnoff Kamikaze.

At the London Music Video, consumers were given the opportunity to record their own song. The Hong Kong Tattoo Parlor saw throngs of consumers basking in the eagerness to get some sections of their body tattooed, and the Las Vegas Game Table kept consumers totally glues to the different games of chance.

The country’s iconic disc jockey, DJ Jimmy Jatt was at his best on the turn table, with the able support of DJ Tops; they repeated churned out beat after beat to the excitement and thrill of the guests present.

Outside the destinations, the dance floor was a beehive of activities, as Streethood _ current winners of Malta Guinness Street dance displayed the very electrifying moves that made them winners.

The crowd was further trilled with the exhilarating performance of the multi_talented Nigerian music star, Eldee the Don of ‘I’m a Big Boy’ fame. The excitement from Eldee dovetailed into a peak performance by the multiple award winning rap artiste, MI (Most Incredible) who took over the mic and put on an unforgettable and explosive performance.

Beaming with satisfaction and appreciation that the party has lived up to its billing, Mrs. Patricia Jemibewon, the Marketing Manager RTD, Guinness Nigeria Plc, urged consumers to continue to drink their preferred brand, Smirnoff, adding that, “without the unwavering commitment of the consumers, the Destination Ice party would not have been such a huge success.

Uche Onwudiwe, the Brand Manager for Smirnoff said that he could only describe the event with only two words; ‘Clearly Original’, he further went ahead to say that the Smirnoff Purpose was all about inspiring more people to overturn convention in the pursuit of Extraordinary experiences.

Destination Ice: The Smirnoff Voyage was one of the packages from Guinness Nigeria Plc geared towards giving Smirnoff brand ambassadors and loyalists the opportunity to have fun with friends and colleagues.

Smirnoff Vodka is known globally for its purity and is the World’s number one premium spirits brand and the World’s Number 1 RTD _ Smirnoff Ice. Twenty five million cases of Smirnoff vodka is sold annually in over 130 countries, it is easy to drink and it offers great varieties. Smirnoff Ice it’s RTD extension is a blend from the original vodka and it is renowned worldwide for its invigorating and refreshing taste.


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