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New logo, structure refocuses Unity Bank’s service standard

By Princewill Ekwujuru
The strength, dependability and perception of an organisation rests on the public’s acceptance of a firm’s visual communication artistry and the performance of it’s employees service standadrd.

However,  the  place of  visual communication system in the overall branding effort of an organisation cannot be over-looked  as a result of it’s strong appeal.

Accordingly, the more impressive a company’s visual communication strategy is, the more respect and brand visibility the organisation becomes in the market place.

The responsibility to evolve a more proactive stand on corporate imaging lies on business owners in creating an attractive visual communication strategy.

Signage as a vital image enhancer that could be used to achieve uniformity and consistency in branding be given serious attention in the likes of little details as dis-colouration, fallen letters, titled board on the signage.

Companies aiming at attaining strong brand and corporate image should pay attention to their signage, ensuring that the design, look and position is in harmony and consistent with its brand value.

Corporate organisations should strive to acquire these requisites, since the quality of a company’s visual internal communication system impacts negatively or positively on the image of the company.

Speaking, Aliyu  Ma’aji, Head, Corporate Affairs Of Unity Bank said that the bank has  modified its  corporate signature and changed its colour schemes to capture the essence of the distinctive attributes and values that define the way the bank  run its business.

His words, “our strategy is to demonstrate, in a refreshing and invigorating manner, our commitment to meaningful partnerships with our stakeholders and embed a new culture that is driven by the industry’s most competent talent and characterized by quality service and improved systems and processes expected of a 21st century business.”

The Corporate Affairs Head observed that the re-branding exercise by the bank will result in significant changes to the architecture of its business premises nation_wide.

“Our aim is to create a natural warmth which will dilute the rigid seriousness th at is peculiar to most business premises.

T his will create a welcoming and caring atmosphere for our customers and will be comparable to any world class business venue. We are injecting more practical meaning into our business values by embedding our new thinking in the minds of our employees.”

Continuing, Ma’aji stated, “We believe that the behavior of our people at the point of service will define our reputation.

This in turn will impact on the success of our business. Our acculturation process was conceived to communicate the new brand values across board, establish clear line-of-sight between our daily operations and the vision of the entire business.

In this regard, we have established verifiable monitoring processes and platforms for continuous training of our employees to ensure long-term sustainability.”

 Further, “At Unity Bank, our rigorous quality assurance system ensures consistency in the application of our corporate brand assets.

We are confident that teamwork can be further enhanced when the fidelity of such assets are maintained without compromise in all the locations where we have established business.

To us, such discipline is the surest way to sustain the desired blend of physical assets with the intangible attributes and brand values that our new brand assets are designed to communicate without words.”

“Our distinct banking service identity defines what we stand for, what we can do and what we can achieve through team work and continuous talent development geared at exceeding customer satisfaction. At Unity Bank, this makes good business sense to us.

Our new corporate identity signify the strength of real values as forms, shapes and colours that will stand as human innovation and talent geared at transforming and presenting symbols of our enduring promise to our customers of service that will exceed the expectations.”

On the new signature he said, “We have modified our corporate signature and changed our colour schemes to capture the essence of the distinctive attributes and values that define the way we run our business.

Our strategy is to demonstrate, in a refreshing and invigorating manner, our commitment to meaningful partnerships with our stakeholders and embed a new culture that is driven by the industry’s most competent talent and characterized by quality service and improved systems and processes expected of a 21st century business.”

Further, The Head, Corporate Affairs of the bank said, “our re-branding will result in significant changes to the architecture of our business premises nation_wide. Our aim is to create a natural warmth which will dilute the rigid seriousness th at is peculiar to most business premises.

This will create a welcoming and caring atmosphere for our customers and will be comparable to any world class business venue.”

“We are injecting more practical meaning into our business values by embedding our new thinking in the minds of our employees. We believe that the behavior of our people at the point of service will define our reputation. This in turn will impact on the success of our business.

Our acculturation process was conceived to communicate the new brand values across board, establish clear line_of_sight between our daily operations and the vision of the entire business. In this regard, we have established verifiable monitoring processes and platforms for continuous training of our employees to ensure long_term sustainability.”


Disclaimer

Comments expressed here do not reflect the opinions of vanguard newspapers or any employee thereof.