The search for theÂ Face of Sleek came to a climax last Sunday, when fair skinned Makida Moka beatÂ 14 other contestants in a keenly contested search toÂ emerge as the 1stÂ Face of Sleek Nigeria. Held at the prestigious Oriental Hotels Lekki, the show also tagged â€˜The Symphony of Style 2′ which had all the trappings of an international catwalk, also heralded Christmas, as the open space of theÂ venue was decorated with Christmas lights creating a roof over the audience. The black dress code for the eveningÂ was strictly adhered to by celebrities and fashionnistas who stormed the show in various designs ofÂ black dresses, some graceful while others outrightly outlandish.
The 15 contestants, who were named after Sleekâ€™s range of hair, made about four appearances on stage and were dressed by notable Nigerian designers Amedeâ€™s designs, Kiki Kamanu, Nancii and Zizi Cardow, with hair and make up handled by Sleek.. It was spiced with a number of musical performances by Omawunmi, DNMT and Style Plus, with a special performance by Sleek models tagged â€˜Sleek models on Iceâ€™ with the girls all dressed in ice kits, on stage in a specially choreographed dance routine.
Compares for the night were Derenle and Kate Henshaw, while Helen Paul who is fast becoming a most sought after female comedian in the country, got the audience cracking with her jokes.
High point of the contest was the interviewÂ segment, a section which saw most of the contestants flunking their questions, elicitingÂ jeers and laughter from the audience.
At the end of the competition, judges made up of Helen Prest- Ajayi, Adesuwa Onyenokwe, Elohor Isiohor amongst others, declared Miss Europan Weave Makida Moka, the winner while, Joy Okoye and Olusola Ogundipe was 1st and 2nd runners up respectively .
Apart from looking for a brand ambassador for Sleek, the makeup and hair company with a UK based parent company, the aim of the contest according to Ebere Ugochukwu MD Sleek make-up andÂ Ify Ugochukwu MD Sleek hair isÂ alsoÂ to crown a worthy winner; a woman who is beautiful on the outside and inside.
Makida as the new Face of Sleek walks away with a brand new jeep and a modeling contract. She along with her runners -up will also take part in the Top Model of Colour contest organized by Mahogany Productions and to be held in the UK sometime in 2010.
The winnerâ€™s first assignment is already booked; a photo shoot for the skin secrets skincare range by Sleek taking place in the UK early January 2010 and she will be the Face of Sleek skincare on the African continent.