Genity Nigeria LimitedÂ Â an indigenous fast growing operation with interests in a number of industries has joined the growing list of Advertisers Association of Nigeria (ADVAN).
This move is in line with ADVANâ€™s decision to continue to shore up its list of membership with a promise to avail them opportunities and advisory services that will contribute to creating better Return on Investments (ROI) on membersâ€™ respective media spend.
The body also presents a common front for its members to have a voice in the affairs of the industry as well as the economic well_being of the nation in general.
Genity Nigeria Ltd has offices in Abuja and Lagos has interests in Agriculture, Construction, Procurement, Marketing Communications and allied businesses.
The Group is chaired by Suleiman Gana with Onome Momoh and Rauf D. Adedoyin among others also on the board of the company.
It would be recalled that recently key organizations like Etisalat and two notable banks were some of the notable companies that joined the ranks of the ADVAN as a result of the current excoâ€™s decision to embark on aggressive membership drive in order to increase the fold.
ADVAN currently has a list of membership in excess of 60 corporate organisations.
The current exco led by Idoreyen Enang, Commercial Director, Cadbury Nigeria Ltd as president also focuses on partnering with other sectoral groups such as the Association of Advertising Agencies of Nigeria (AAAN), Media Independents Association of Nigeria (MIPAN) and the Outdoor Advertising Association of Nigeria (OAAN) to develop the industry by improving its knowledge base.In line with this the body will organize regular training programmes and seminars for its member while it would also put together enlarged workshops for the benefit of the industry as a whole.