Stanbic IBTC Bank, a member of the Standard Bank Group, has launched a magazine for its customers. Named Achiever, the magazineâ€™s major objective according to Bimbola Ashiru, Head of Corporate Affairs & Corporate Social Investment is to educate the customer, providing him with useful guidance and empowerment with which to make better informed financial decisions and derive better value from the banking and financial services industry.
â€œWhile financial markets are in turmoil across the world, we believe that a better informed public will not only help to quicken the recovery process of the global financial industry but also be better primed to derive superior value from the industry in the process,â€ said Ashiru. Stanbic IBTC he said, had over time, evolved a number of financial products and services, tailored to the specific needs of different market segments.
These products and services, however, he noted would be fully optimized only if the customers for whom they were specifically tailored clearly understand the workings of these products and services as well as how to take the best advantage of them.
The name â€œAchieverâ€ itself added Ashiru, is a reflection of what Stanbic IBTC intends to help customers accomplish. â€œOn the basis of the information and education which the magazine provides, we want to help facilitate the ability of our customers to achieve their financial goals.â€
Achiever, however, noted Ashiru, is neither an academic journal nor a consumer brochure. Rather, he said, it is a lifestyle magazine which combines tactical education on key financial matters with information and enlightenment on such other subject areas as sports and entertainment, technology, music, arts and even tourism and fashion. The magazine, he added, celebrates â€œexceptional achievers, ordinary Nigerians accomplishing extraordinary feats.â€ Very importantly, he added, â€œAchiever celebrates Nigeria. It showcases the best of Nigeria and strategically canvasses and reinforces a belief in Nigeria.â€
Ashiru, who doubles as Editorial Director of the publication, added that in providing financial guidance to its customers Stanbic IBTC will draw from its rich pool of talented and experienced resource persons. â€œStanbic IBTC Bank is a one stop banking and financial services solutions provider that has amassed critical expertise over more than 20 years.â€ In addition, â€œour holding company, Standard Bank has amassed critical financial expertise on an international basis over close to 150 years. It is the combination of such domestic and international expertise, among others, that we avail our clients and potential clients in Achiever magazine,â€ said Ashiru.
Achiever is available free_of_charge to all of Stanbic IBTCâ€™s customers and may be obtained at any of its branches located across the country. The magazine will in the initial stages be published on a semi_annual basis.