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Multichoice targets rural markets with DStv Access

By  Prince Osuagwu
FRONTLINE PayTV operators, MultiChoice, has formally launched DStv Access, a 27 world-class channels with a considerable subscription cost for middle and low class pay Tv subscribers. This is as the operator, has hinted on a possible slash of its decoder acquisition cost, soonest, to lower the entry barrier and inspire a lot more people to join the DStv platform.

The packages becomes an addition to the operator’s existing premium, compact and family bouquets. Multichoice says the new package comes with  27 world-class channels at only N1,500 monthly subscription and is expected to provide access to many Nigerians wishing to watch high quality television programmes.

At the launch, weekend,  in Lagos, MultiChoice Nigeria Managing Director, Joseph Hundah, said, “the launch of DStv Access is a dream come true. It has been our plan to make DStv accessible to every Nigerian.

Efforts at achieving this have included the opening of branches and inauguration of superdealers across the country; introduction of bouquets that everyone can afford and the sustenance of premium quality programmes on our platform.”

He added that DStv Access has a total of 27 excellent music, sport, local, entertainment and many other channels for only N1,500.

However, Donald Etim, Head of Marketing, MultiChoice Nigeria, put it this way, “ DStv Acess is the official minimum way to get onto the DStv platform. We got feedback from Nigerians on the need for affordable bouquets.

This has led to the introduction of first, the DStv Compact, followed by the DStv Family, and now, the DStv Access priced at an all-time low subscription rate of N1,500 per month.”

One of MultiChoice superdealers at the event, Mr Abdulkarim Sarumi, of Tard Engineering, urged Nigerians to take advantage of the latest bouquet and enjoy the magic world of pay-TV. He said that the superdealers shall ensure that subscribers’ interests are taken into consideration, as whatever feedback they get from the market shall be relayed to MultiChoice to achieve premium quality on DStv.

Meanwhile, Hundah promised that, “MultiChoice has planned to upgrade the new bouquet by adding some more popular channels like AfricaMagic and kids’ channels and subscribers are free to migrate from their present bouquet to another at any time without any extra charge.”

He also encouraged subscribers to expect a downward review of the DStv decoder cost in the months ahead. The reduction, according to Mr Hundah, will lower the entry barrier and inspire a lot more people to join the DStv platform. He promised MultiChoice’s unwavering commitment to delivering top quality service to its subscribers on a continuous basis.


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